https://growththerapist.com/blog Samet Durgun on paid user acquisition for subscription apps and mobile games. en-us https://growththerapist.com/blog/remove-free-trial-subscription-app https://growththerapist.com/blog/remove-free-trial-subscription-app A subscription app removed its free trial for paid Meta traffic. Conversion went from 7.1% to 12% and cost per result fell from $58 to $40. The full test, week by week. Thu, 09 Jul 2026 00:00:00 GMT https://growththerapist.com/blog/meta-troas-country-audit https://growththerapist.com/blog/meta-troas-country-audit An audit of $383K in Meta tROAS spend, country by country. 7% had been failing the exact metric the algorithm optimizes, and no dashboard flagged it. The scoring framework that catches it in thirty minutes a month. Thu, 02 Jul 2026 00:00:00 GMT https://growththerapist.com/blog/when-to-pause-meta-ads https://growththerapist.com/blog/when-to-pause-meta-ads A bootstrapped fitness app, $1,500 a day, 40+ creatives, and a $30 cost per trial that would not move. Why we paused instead of pushing, and the five lessons from the decision. Fri, 16 Jan 2026 00:00:00 GMT https://growththerapist.com/blog/google-search-ads-app-installs https://growththerapist.com/blog/google-search-ads-app-installs Google Search for app installs is broken by design: no keyword control, no search term visibility, and iOS attribution that dies at the App Store redirect. The five workarounds and their trade-offs. Co-written with Burak Arslan. Thu, 08 Jan 2026 00:00:00 GMT https://growththerapist.com/blog/meta-andromeda-playbook https://growththerapist.com/blog/meta-andromeda-playbook Andromeda changed how Meta processes signals and finds audiences. The full playbook: channel order, Tier 1 West testing, IPM benchmarks, the three-phase campaign structure, signal choice, scaling, and subscription cash flow. Wed, 17 Dec 2025 00:00:00 GMT https://growththerapist.com/blog/ipm-isnt-enough https://growththerapist.com/blog/ipm-isnt-enough Three ways teams think about creatives: counting them, chasing IPM, and building emotional connection. Which stage a team is at usually shapes performance. Wed, 29 Oct 2025 00:00:00 GMT https://growththerapist.com/blog/second-tier-markets-app-ua https://growththerapist.com/blog/second-tier-markets-app-ua Tier 1 CPIs in double digits force the real question: which countries give your app the best CPI to CPA ratio? On pricing power, saturation, and the middle zone where the math still works. Thu, 09 Oct 2025 00:00:00 GMT