Three things: what is broken, what to fix first, and how much money the account leaves on the table at your current spend. It takes days, and you leave with a written read whether or not we work together afterwards.
This page is for a team below the retainer threshold that wants a senior read before spending more, and for a profitable team that suspects it is leaking. It says what gets read, why the gap is usually bigger than it looks, and what the audit says when paid UA turns out not to be the bottleneck.
- A written read of the paid funnel, the signal and the creative
- The order to fix things in, with the reason for the order
- The size of the gap at your current spend
- Whether paid UA is the bottleneck right now, said plainly
Read access to the ad accounts and the MMP, and your unit economics. The first minute of your onboarding I can read from the app itself.
What gets read
The paid funnel: where budget actually lands across campaigns and ad sets, and whether the split is starving the winners. The signal: what the platforms receive, what they are optimizing toward, and where the platform, the subscription backend and the MMP disagree. The creative: what has been tested, what has shipped untested, and whether spend or vanity metrics are deciding the winners. And the product funnel: whether the first minute of the app is ready for paid traffic at all.
Why the gap is usually bigger than it looks
Profitable can still leak. On €100,000 in monthly spend, the difference between 107% and 132% ROAS is €25,000 a month. When an account underperforms on its own, that money goes to the ad platform, and nobody sends a receipt for opportunity cost. Sizing that gap is the first thing the audit does.
Sometimes the honest answer is that paid UA is not your bottleneck. If cash flow cannot cover a payback period that runs six weeks through the app stores, if retention drops off in the first days, or if attribution cannot measure revenue yet, more spend scales the problem. The audit says so if that is what it finds, and the four places ROAS breaks is the frame it uses.
Who it is for
- Apps below the retainer threshold that want a senior read before spending more
- Teams that are profitable and suspect they are leaving money on the table
- Founders deciding whether to hire, go fractional, or fix it in house
- Anyone about to raise on the strength of their UA numbers
What you get
- A written read of the paid funnel, the signal and the creative
- The order to fix things in, with the reason for the order
- The size of the gap at your current spend
- A straight answer on whether paid UA is the bottleneck right now
Questions people ask
What do you need from me?
Read access to the ad accounts and the MMP, and your unit economics. The first minute of your onboarding I can test from the app itself.
Is the audit the same as the free intro call?
No. The intro call is thirty minutes and covers fit and scope. The audit is paid work that reads the account and comes back with a written verdict.
What happens after?
You fix it yourself with the list, hand it to your team or agency, or we carry on. For teams above the spend threshold the audit is the first weeks of the retainer anyway.
What does it cost?
It is priced as a flat fee, agreed on the call, because it depends on the size of the account. It is the entry point for teams below the retainer threshold, and the cost page explains where that threshold sits.