Creative testing

Creative testing, end to end

Screen larger batches on install signal when useful, validate on purchases, then scale. Smaller batches can start with purchase testing. Part 1 is live, the rest follow.

Stage 1Read

Elimination

Install campaign, new
  • Close versions of the same concept compete here
  • Signal arrives within days: CPI and early behavior
  • Goal: nominate variants for purchase validation
the ads that pull away advance, usually 1 to 2
Stage 2Coming

Validation

Purchase campaign
  • Screened candidates or a small batch of new ads enter
  • Set a budget, evaluation window and purchase cost target
  • Judge evidence against the decision, not a universal event count
sufficient purchase evidence + cost below your target
Stage 3Coming

Scaling

Main campaign
  • Ads below the cost line move to the main campaign
  • Set the cost line separately for your campaign

Sources and operating assumptions are distinguished in the guide.

This method ran on the Horse Racing Solitaire account. If you want it run for you, that is paid UA for mobile games; if you only want the ads made and tested, that is mobile game ads.