The growth audit on its own, three monthly plans, and a full scope retainer past about $100K or €100K a month. No list prices.
This page is for a team deciding how much of its paid growth to hand over. What sets the fee, what happens after you say yes and how a fractional Head of UA compares to an agency and a hire have their own pages.
Below about $100K or €100K a month on paid UA, the fractional Head of UA job splits into three blocks: the campaigns with their signal and tests, the creative strategy, and the production management behind the ads. Pick the plan that fits your team.
Read access to the ad accounts and the MMP, and your unit economics. I go through your onboarding in the app myself.
The campaigns, the signal and the tests. You decide the ads and make them.
Everything in Run, plus what to test and why. You make the ads, I say which.
Everything in Decide, plus the production pipeline. I run the production, you approve the ads.
Each plan is a flat monthly fee, set on the intro call once I have seen the account. Month to month, 14 days notice.
The ads themselves are separate in every plan. Your team makes them, or you buy them from me as the Sprint or the Loop, starting from 15 ads.
In every plan you see how decisions get made. A weekly call, screen recordings, Slack and HTML reports.
| Monthly planRun | Monthly planDecide | Monthly planBuild | |
|---|---|---|---|
| Campaigns, signal, acquisition tests and reporting | I run and report | I run and report | I run and report |
| Creative strategyresearch, angles, concepts, the testing plan | Your team | I lead it, we read the results together | I lead it, we read the results together |
| Production briefs | Your team writes them | Your team writes them | I write them |
| Production batches | Your team | Your team | I run them, from brief to live ads |
| The ads themselves | Your team produces them, or you buy the Sprint or the Loop from ad production. A separate purchase in every plan, and external production costs stay outside the plan fee. | ||
| What your team learns | How I make campaign decisions | Plus how to research creative and decide what to test and why | Plus how a creative pipeline runs week to week |
Each plan covers the channels and markets we agree on, and the fee follows how many there are.
You can book the growth audit at any spend level. Ad production starts with the Sprint. Nothing locks you in.
These come from engagements that ran before the plans existed, so they show the work, not what a single plan delivers.
There is no minimum to book. Below about $100K or €100K a month on paid UA you book one of the three plans, each a flat monthly fee set on the intro call. Past that line I own paid growth end to end on a full scope retainer. The growth audit is available at any spend level.
I would reserve about $10,000 a month for a meaningful Meta test and plan closer to $20,000 a month for Google. The first answers cost less, and the four stages of a first test show what each one costs and when to stop. You pay the ad platforms directly from your own accounts, and the fee covers my work. The ads themselves are extra if you buy the Sprint or the Loop. If that budget is out of reach on top of the fee, a monthly plan is hard to earn back, and I will tell you that on the intro call. The growth audit is available at any spend level.
Case by case. It is not one of the plans, but if your team runs the campaigns and wants a weekly call with me, ask on the intro call and I will tell you whether it fits. The one time option is the growth audit, a written read with the order to fix things in, which your team can then run. Inside each plan your team also sees how decisions get made, and the table above shows what it learns.
A small number at a time. Every plan includes a weekly call with me, at any spend level, and the person on that call is the person changing your campaigns. If I am full, I will say so on the intro call.
Usually within a week of getting access. The slow part tends to be the access itself, because a Meta approval can need a second person on your side. How we start lists what I ask for, so you can line it up before we begin.
You pay half of the first month’s fee upfront. After that I invoice at the end of each month, starting with the other half, and you pay by bank transfer within 30 days, plus VAT where it applies. How we start has the rest.
Yes. The ads speak to parents, and tracking is the limit, because store rules and children’s privacy law restrict what an MMP and the ad platforms can receive. I go through what your app can measure on the intro call.
Each plan is a package: what I do in it is fixed, and the table above shows it. The price is not, because the same plan is more work on ten markets than on one. So I set a flat monthly fee on the intro call once I have seen the account, month to month with 14 days notice. What sets the fee is written out on its own page.
Yes. Every plan is month to month with 14 days notice, and moving up or down is agreed on a call.
The ads themselves are not inside the plan fee. On Build I write the production briefs and run the production batches, from brief to live ads. The ads themselves come from the creators and editors you work with, or from me as the Sprint or the Loop, a separate purchase in every plan.
Yes. Each plan covers the channels and markets we agree on: Meta, Google App Campaigns, TikTok, Apple Ads, one or several, and the fee follows how many there are. I design the signal and your developer implements it; when the SDK or your servers need a specialist, an attribution engineer from my network is quoted with the plan.
No. You can start a plan without it, and you can book the audit first when you are not sure paid UA is the bottleneck.
