The growth audit on its own, three monthly steps, and a scoped retainer past about €100K a month, laid out so you can see who does what at each step. No list prices. I set the fee on the intro call once I have seen the account.
This page is for a team deciding how much of its paid growth to hand over. It is written by the person selling the steps, so weigh that. What sets the fee and how a fractional Head of UA compares to an agency and a hire have their own pages.
Paid growth splits into three blocks: the campaigns and their tests, the creative strategy, and the production management behind the ads. Pick the step that fits your team, and I set the fee on the intro call once I have seen the account.
Read access to the ad accounts and the MMP, and your unit economics. The first minute of your onboarding I can read from the app itself.
I run the campaigns and tests. Your team keeps creative strategy and production.
I run the campaigns, tests and creative strategy. Your team keeps production.
I run all three blocks. The partners invoice you for the ads themselves.
The ads themselves are separate at every step. Your team makes them, or you buy them from me as the Sprint, fifteen ads in about two weeks.
At every step you see how decisions get made. A weekly call, screen recordings, Slack and HTML reports.
| APaid growth | BPlus creative strategy | CPlus production management | |
|---|---|---|---|
| Meta campaigns, acquisition tests and reporting | I run and report | I run and report | I run and report |
| Creative strategyresearch, angles, concepts, the testing plan | Your team | I lead it, we read the results together | I lead it, we read the results together |
| Production briefs | Your team writes them | Your team writes them | I write them |
| Creative partners and production batches | Your team | Your team | I source and coordinate the partners and the batches |
| The ads themselves | Your team produces them, or you buy the Sprint or the Loop from ad production. A separate purchase at every step, and external production costs stay outside the step fee. | ||
| What your team learns | How I make campaign decisions | Plus how to research creative and decide what to test and why | Plus how a creative pipeline runs week to week |
Each step covers one paid channel, Meta, and an agreed set of markets. A second channel, Google App Campaigns or TikTok, comes on top. A tracking consultation puts an attribution engineer from my network in a review of your attribution setup with your engineer, who then implements the fixes. I quote both with the step.
You can book the growth audit at any spend level. Ad production starts with the Sprint. Nothing locks you in. What sets the fee and how it compares to an agency have their own pages.
No. Below about €100K a month on paid UA you book one of the three steps, each a flat monthly fee set on the intro call. Past that line the work changes shape and I scope a fractional Head of UA retainer. The growth audit is available at any spend level.
A flat monthly fee, set on the intro call once I have seen the account, month to month with 14 days notice. There is no list price because the same step is a different amount of work on a one market account and on a ten market account. What sets the fee is written out on its own page.
Yes. Every step is month to month with 14 days notice, and moving up or down is agreed on a call.
Not me, not inside the step fee. At step C I write the production briefs and source and coordinate the creative partners and the production batches, and the partners invoice you for the ads themselves. If you want the ads from me, that is the Sprint or the Loop, a separate purchase at every step.
Each step covers one paid channel, Meta, and an agreed set of markets. A second channel, Google App Campaigns or TikTok, comes on top and is quoted with the step, as is a tracking consultation with an attribution engineer from my network.
No. You can start a step without it. If you book the audit first, its fee is credited against the first month of any step.