AI presenters and AI footage, with no shoot behind them. Cheap enough to put an opening line in front of a real audience before anyone books a camera. That is the job, and I do not pretend it is a bigger one.
This page exists because people ask, and because most answers oversell. It says what generated footage is good for, where it stops, and how it fits into a sprint alongside a real creator and gameplay capture.
Where it earns its place
Testing which promise lands first. For an app, a generated presenter reading three different opening lines tells you which problem statement people stop for, before a creator films any of them. For a game, it is useful for finding which claim or hook is worth filming. On Faction Packed, item ads made with AI reached an IPM of 21, and an AI hook on Horse Racing Solitaire reached an IPM of 15, and IPM is only where the read starts.
Where it stops
When the reaction sells the product. A real person on their own phone still reads as a post in a way generated footage does not, and the ads that scale on the accounts I run are mostly that. So AI footage feeds the test round, and what wins there decides whether a creator gets booked. It is a way to spend less finding out, and I sell it as exactly that.
Who it is for
- Teams with more hook ideas than budget to film them
- Apps that want to test the promise before committing to a creator
- Games testing a claim ahead of a gameplay capture round
What you get
- Opening lines and claims written from your ad account
- Generated presenter and footage versions, rough on purpose
- Fourteen days of testing in your account next to your existing ads
- A read on which hook to film properly
Questions people ask
Will people know it is AI?
Often, yes, and on a test round that does not matter, because you are testing the line rather than the face. For the finished ad I would usually put a real creator on the winning line.
Is the whole sprint AI?
No. Which formats you get is decided by what the account read shows. A sprint is usually a mix.
What comes out of it?
A read on which opening line or claim to film properly, from a test that ran next to your existing ads. The written summary says which ones to drop as plainly as which one to keep.